Customers, tiers & loyalty
Shopper accounts, segmentation, tiers, loyalty points, and RFM.
Customers are storefront shoppers (distinct from admin users). The platform tracks profiles, groups, tiers, loyalty, and analytics.
Customers & groups
A customer has a profile, addresses, and order history, and can belong to groups for pricing/segmentation. Customers authenticate with a customer token (see Authentication).
Tiers & loyalty
- Tiers — membership levels (e.g. Silver/Gold) that can unlock pricing/perks.
- Loyalty — points accrual and redemption.
- Debt — track customer balances where applicable.
RFM & segmentation
Built-in RFM (recency, frequency, monetary) analysis segments customers for targeting. Combine with marketing rules to act on segments.
API
Browse the customer/tier/loyalty/RFM queries and mutations in the API reference. All are org-scoped.